Wavebuilder Website Redesign
Spartan Brands Inc.
The goal of the Wavebuilder website redesign was to unify the brand’s various product lines while ensuring each maintained its own distinct identity. A top priority was highlighting the benefits of key haircare products like styling essentials and durags right from the first glance, to motivate customers to shop confidently.
I crafted a clean, engaging layout that balances the unique vibe of each product line with a smooth, cohesive shopping experience. The redesign puts Wavebuilder’s signature durags front and center while making it easy for customers to discover the full range of men’s haircare products.
