Halloween Taxi Tops
Ricky’s NYC
These taxi tops were part of a large-scale Halloween campaign that also included subway signage, flyers, window displays, banners, A-frames, shopping bags, and a dedicated website. I managed the entire campaign from concept to execution, coordinating with multiple vendors, designers, installers, store managers, and upper management. This detail-oriented project required ensuring brand consistency across all platforms while meeting strict deadlines. The final visuals were bold, fun, and impactful—capturing the spirit of the season and standing out from the competition.
