Superstitch Website Redesign
Spartan Brands Inc.
The goal of the Superstitch redesign was to bring three distinct brands together under one website while giving each its own unique look and feel. A key priority for management was making sure the benefits of the durags stood out immediately, encouraging customers to make a purchase.
I focused on a layout and visual approach that balanced brand individuality with a cohesive shopping experience, ensuring each product line felt distinct yet connected. The result was a site that showcased the durags front and center while making it easy for customers to explore all three brands seamlessly.
