Wave Butter Cocoa & Shea TikTok
Spartan Brands Inc.
The Wave Butter Cocoa & Shea TikTok campaign was one of those projects that was just plain fun to create. I wanted the video to feel playful and visually interesting, so I designed it around a moving film strip with a touch of vintage flair. The Wave Butter jar traveled down the strip, appearing in different frames to highlight the product’s key benefits.
I designed and animated the piece using Adobe Illustrator, Photoshop, and After Effects. The end result was a smooth, engaging TikTok that not only looked great but also captured the brand’s energy in a fresh, memorable way.